The Business Case for Service Oriented Architecture -
Business Network Transformation

In his presentation, Amit Sinha spoke of the challenges and opportunities in the 21st century business environment. As the pace of business change accelerates and businesses become increasingly connected, the ability to orchestrate processes across a business network is a new source of competitive advantage for companies. A transformation into dynamic and orchestrated business networks -- in which each entity focuses on its key differentiation while collaborating with networked partners -- delivers higher shared customer value, speed of innovation and cost advantages. Amit discussed the role of Enterprise SOA to enable this business imperative. According to Amit, Enterprise SOA provides a flexible architecture that lowers cost of change and simplifies integration and composition of processes across the business network.

Amit’s presentation was based on information from 134 customer interviews and empirical analysis of 175 enterprise SOA roadmaps. Augmenting customer success stories from leading SOA practitioners such as Grainger, GISA, Burda, Endress+Hauser and Valero, Amit shared common business driven paths to achieve SOA value. The paths discussed included using SOA for managing relationships, cost containment, business process innovation, product innovation, and entering new markets.

About the Speaker:

Amit Sinha is VP of Portfolio Marketing, SAP. Amit is responsible for the field enablement and go to market strategy of SAP NetWeaver and enterprise SOA across all its capabilities. He plays a key role in platform strategy and customer adoption of SOA at SAP.

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